World Première of the "&Y02" Auditory Movement Experience Device Yamaha Corp. and Yamaha Motor Host Joint Design Event
World Première of the "&Y02" Auditory Movement Experience Device
On the theme "Two Yamahas, One Passion," exhibiting a total of ten design concept models and products from both companies
Yamaha Motor Co., Ltd.
From Friday October 7 to Monday October 10 (public holiday), 2016, Yamaha Corporation (hereafter "Yamaha") and Yamaha Motor Co., Ltd. (hereafter "Yamaha Motor") will be holding the joint design event "Two Yamahas, One Passion - Design Exhibition 2016" - at Roppongi Hills O-YANE PLAZA.
As companies that share the Yamaha brand, Yamaha Corporation and Yamaha Motor have collaborated on different projects under the banner "Two Yamahas, One Passion." In the design field in particular, where there is a high degree of compatibility, the two design divisions have collaborated on initiatives such as "project AH A MAY," where they traded design fields and threw design ideas back and forth, as well as the "&Y" project, where both design departments worked together on the design of concept models, actively showcasing their work in design events both within Japan and abroad. Two projects in particular have led to the creation of a variety of pieces, such as a globe-type drum kit "RAIJIN", a motorcycle with a design theme inspired by horses "√ (root)," and the "&Y01," an electrically power-assisted wheelchair that performs music.
Being held for the second year in succession, this joint design event is based on the booth concept "Rejoice." The event features the world première of the "&Y02" auditory Movement Experience Device, which multiple players can sit on to control the sound, creating a unique audio experience. Yamaha and Yamaha Motor will also exhibit a total of ten other design concept models and products from both companies. Of the four design concept models, one is being displayed for the first time in Japan.
This is the second creation of the "&Y" project, which develops works embodying the unique style of Yamaha shared by the two companies, through delving into the possibilities of fusing musical instruments and audio equipment designs with motorcycles and other mobility designs.
In the "&Y02," the players can change the music and manipulate the sound field through movements akin to controlling mobility devices, providing an entirely new sensation of movement through music to the players inside. Comprised of loop shapes which seem to continue indefinitely, the design features a seating layout in which enjoyment is oriented to the outside.
Concepts and products exhibited by Yamaha Motor Co., Ltd.
"Yamaha Motor Design" Yamaha Motor Co., Ltd.
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