Seven Yamaha Designs Selected in the Good Design Awards 2016
"Omotenashi Guide", a Sound Universal Design Support System
Has Been Selected for the Good Design Best 100
Yamaha Corporation announces that seven of its designs received Good Design Awards, one of the most famous design awards in Japan, this year.
Especially, "Omotenashi Guide", a sound universal design support system, was selected for the Good Design Best 100 that is presented to those with a particularly high evaluation among award-winning products.
&Y01, the electrically power-assisted wheelchair that plays music, jointly designed as a working concept model with Yamaha Motors, won a joint award and is the first design award that we have shared with Yamaha Motors.
All of award-winning designs have the same fundamental Yamaha design philosophy behind them. This philosophy calls for creating products that realize the goals of "being loved and used for the long term", "gradually increasing in value over time", "having simple designs", and "achieving a balance between carefully selected materials and a beautiful finish".
From announcements at airports, transport facilities, and shopping centers to guides at tourist spots, shows and parades at theme parks, and emergency announcements, our cities are full of sound-based information. However, this information is incomprehensible to people who do not understand Japanese, and difficult to convey to the hearing impaired and elderly people whose hearing is failing. "Omotenashi Guide" is intended to "design sound to provide universal understanding," using Yamaha's original technology to deliver information to users'smartphones and digital signage in language they can understand.
Acoustic equipment for facilities in commercial spaces "MA/PA series", "VXS series/VXS series F model", "VXC series/VXC series F model"
The Good Design Award is a comprehensive and annual program for the evaluation and commendation of design, organized by Japan Institute of Design Promotion. Its origin was the "Good Design Selection System" established in 1957 by Ministry of International Trade and Industry. Since then, it has been given to approximately 43,000 outstanding designs for about 60 years. Since 1957, Yamaha's designs have won 273 awards and received many kinds of awards from the Good Design Award.
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